- The intent of the magazine is to inform readers about the new updates to the coffee industry.
The purpose of the magazine is to attract new costumers to the coffee company.
- The target audience is for college students who want to find the best deal on coffee and people who like coffee in general.
- The look and feel of the magazine would be a rustic, wooden feel.
Magazine concepts, names, target audience
Description of your magazine concept with cover lines, targeted audience.
Mood Boards are inspirational examples that will help you choose a direction for your project. They are also important for clients to see as it will provide them with some visuals and direction before you begin designing.
Create simple quick thumbnail sketches. Throw nothing away even if you don't use them.
Type studies showcase possible fonts you think will work best for the project.
Showcase specific pantone colors you feel best suit the project. Color swatches must include solid color pantone numbers and CMYK, RGB and Hex numbers.
This section will showcase options and iterations and changes in direction. It will show your decision making. It should be accompanied by comments that describe your thought process.
Final Design Solution
This is it, the final digital rendition of your project. Include photoshop mockups so that your project looks real and professional.
Describe your thoughts on how well you achieved the project goals and objectives.