Daniels Insurance Agency Inc. - Logo Re-design
Design Brief
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Who is your target audience?Daniels Insurance Agency is trying to target any age group, but they would like to start to attract a younger age group. Who is your competition?Any local family owned insurance agency. What’s the tone/feeling?Bold, Creative, Professional |
Mood Boards
Mind Map
Sketches
Digital
Final Logo
Brand Guidelines
1.0 The Role of the Brand
"Brand guides are a set of visual elements that represent our brand. They include: Name, Logo, Color, Type and Usage. When used consistently these elements create a cohesive identity for Daniels Insurance Agency, Inc.
The role of Daniels Insurance Agency, Inc. is to provide our clients with the most effective way to remember and recognize us. They will be able to recall who we are, what we do and the service we provide. Our brand identity differentiates us from our competition, when used properly it will contribute to the strength our brand."
The role of Daniels Insurance Agency, Inc. is to provide our clients with the most effective way to remember and recognize us. They will be able to recall who we are, what we do and the service we provide. Our brand identity differentiates us from our competition, when used properly it will contribute to the strength our brand."
2.0 Our Brand
Our Brand outlines the values and tone of voice of the brand.
2.1 Values / Brand Image
1. Over 135 years of business
2. Small local business looking out for the best of their clients
3. Invested in the community
2. Small local business looking out for the best of their clients
3. Invested in the community
2.2 Tone of Voice
Our tone is: "Welcoming, Caring, and Trustful."
Welcoming is: An open door
Caring is: Making clients feel at home
Trustful is: Knowing that we are always there to help
Welcoming is: An open door
Caring is: Making clients feel at home
Trustful is: Knowing that we are always there to help
3.0 Logo
Our Mark
An open door welcoming in everyone who wants to enter. Dainels will take care of you and your family the same way they they take care of their own family.
3.1 Primary Logo Lockup
Legal Disclaimer
"This logotype has been custom designed and must not be recreated. Do not attempt to set type. Do not change the weight of the letter forms."
3.2 Secondary Logo Lockup
3.3 Primary Logo Knockout KO
3.4 Logo Clearance
There should be one Daniels D space between the Daniels logo and any logo placed near it.
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3.5 Logo Usage - Do's and Don'ts
3.6 Glyph, Icon, Favicon
4.0 Color Palette
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